Speaking of bells and whistles...

By The Folks @PropTalk - August 22, 2015 No Comments

The wife and I have read on CNA today that property developers are getting "creative" in terms of the amenities being offered in their new projects these days, in an attempt to win back buyers after home sales - weakened by multiple rounds of cooling measures - dropped to a six-year low last year.
Long gone are the days of impressing homebuyers solely with location, view, resort-style living or the usual trappings of 50m swimming pools, Jacuzzis, tennis courts and air-conditioned gyms. Instead, developers today are going all out to design and develop dwellings that provide a new way of living for buyers with a more assured sense of value and quality and very specific tastes. This is evident in some of the recent launches:
  • High Park Residences, a  condominium at Fernvale which is scheduled to obtain its TOP in 2019, has a carnivalesque spread of 118 facilities over 366,000sqft of land designed to lure even the most house-proud hermit out of his cave. Besides the requisite pools, playgrounds and BBQ pits, the development’s array of facilities also include: Indoor and outdoor movie theatres, boxing rings, a three-metre high swirl and splash water slide, a flying fox, hammock garden and a jamming room for budding musicians. And as if that were not enough, the developer is also throwing in an additional seasoning of free lifestyle classes for two years, including kick boxing, yoga, baking, swimming, tennis and violin lessons

  • Westwood Residences, an EC project in Jurong launched in May this year, is the first bicycle-themed development in Singapore. The development, which is expected to get its TOP in August 2018, comes complete with an outdoor mini-velodrome, a covered bicycle garage to house up to 500 bikes and even a specially designed bike maintenance area with washing, drying and repair provisions. Developers Koh Brothers and Heeton Homes are also throwing in a free bicycle with every purchase of a home, while stocks last.

The report has got us thinking and the wife and I have come up with a few other "bells & whistles" that developers should consider offering in their upcoming projects:

1. Enrichment centre by Amy Chua: We have friends who went for the official launch of her enrichment centre "The Keys Academy" located at (no, not the Singapore Zoo) Odeon Tower and came back telling us that the event was packed! This may be indicative of the vast number of women out there who aspire to become "tiger moms" and their desire to produce brilliant (but lifeless) kids. 
2. Distribution centre for limited-edition Hello Kitty collectibles: Have you seen the queues (and occasional scuffles) for these outside McDonalds every time they are introduced?
3. Exchange counter for new dollar notes: This will be especially welcomed whenever Chinese New year approaches as residents can skip the lines in banks and just concentrate on queuing for Lim Chee Guan instead!
4. Sound-proof mahjong rooms: We have heard that playing mahjong is a good way to keep dementia at bay. The sound-proof rooms may also help foster closer relationships between neighbours when people stop complaining about the shuffling of tiles and shrill of delight/despair at two in the morning.
5. Dedicated pool for those who insist on wearing improper attire: And we aren't referring to the babes/dudes in skimpy swimwear rather those who choose to swim in everything else BUT swimwear.  

And before you said it developers, you are most welcome! 

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