An urban oasis @Sims Drive?

By The Folks @PropTalk - December 3, 2014 No Comments

GuocoLand is slated to launch its 1,024-unit condo project in a quiet enclave off Aljunied Road only early next year, but has started drumming up interest in the project and its location.

A Facebook page for the Sims Drive project and an interactive map showing the nearby amenities, schools and well-known eating places have been lunched.

Sims Urban Oasis, as the 99-year leasehold project has been named, will be among the very few Singapore condo projects to house a childcare centre.

GuocoLand said it is getting the necessary approvals to begin sales, so it has not firmed up the details on pricing and the initial number of units to be released.

GuocoLand (Singapore) managing director Cheng Hsing Yao told The Business Times: " We will price it appropriately, which means we will look at the market, the interest, our products and take all factors into consideration."

The childcare centre, at 300sqft in size, will most likely be able to take in 30 to 50 children. Though it is open to outsiders, the landscaping will be such that non-residents will not be able to wander into the project.

Mr Cheng said that, besides pricing, product positioning would be crucial in the current market conditions. Sims Urban Oasis will target diverse groups of owner-occupiers - from young couples, small families and singles to multi-generation families.

There are compact suites, Soho (small office, home office) units, "lifestyle" apartments overlooking landscaped gardens and pools and larger units, which will have the option of dual keys, for multi-generational families.

Analysts are expecting GuocoLand to price Sims Urban Oasis competitively relative to TRE Residences, a 250-unit project next to Aljunied MRT station recently launched by an MCC Land-led consortium. About 20% of units there went at an average of $1,416psf.
  
Mr Cheng said the large size works to the project's advantage; the 2.4-ha development will house a wide range of facilities that include a sky park, from which residents can watch fireworks, given the project's proximity to Marina Bay and the Singapore Sports Hub. Sim Urban Oasis is a few minutes' walk from Aljunied MRT station, and just one MRT station away from the up-and-coming Paya Lebar Commercial Hub, where numerous jobs are being created.

Source: BT

The wife and I had attended one of their concept discussion and feedback sessions back in August. We don't know how much of the "feedback" were incorporated into Sims Urban Oasis, but kudos to the folks at GuocoLand for making the effort to reach out and communicate with potential buyers before they launch the project.

But a childcare centre? We are not so sure about this one. Hopefully there'll be enough takers by residents themselves else traffic (both human and cars coming to drop off/pick up the kids) may pose some inconvenience to those living in the development.

And for those who are interested in this project, here is a " first look" of the site plan of Sims Urban Oasis.



Click on the link below to read our previous blog-post on Sims Urban Oasis
http://www.sgproptalk.sg/2014/08/guocoland-sims-drive-concept-discussion.html


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